What is good visual design? “As little design as possible,” according to influential designer, Dieter Rams. However, what Rams does not explain is that good visual design needs foundation—principles that are followed rigorously to accommodate innovation and aesthetic. At Impekable, we, too, have adopted design principles to reach what Dieter Rams calls “good design.” Good design is as little design as possible. —Dieter Rams Consistency Consistency means creating an interface Read More…