DigitalOcean’s Partner Directory

Frame

About

How Impekable built DigitalOcean’s first ever Partner Directory – connecting customers with 100 trusted vendors.

Industry
Cloud Hosting

Infrastructure Services
Technology Partners
DigitalOcean

Services

Design Research
Information Architecture
Design Systems
UI Design
UX Design
SaaS Development
Web Application Development

The Problem

DigitalOcean is a cloud provider that developers and businesses use to build websites and apps at an affordable price.



To attract larger enterprises and niche sectors, DigitalOcean sought to create a search directory of providers who offer specialized developer services – like Kubernetes deployment or DevOps.


DigitalOcean needed an expert to help them build this Partner Directory. And turned to Impekable for our track record of building easy-to-use partner directories for SaaS companies like Twilio.

The Solution

The DigitalOcean team emphasized two main requirements:

  • User-friendly search functionality
  • Near-instant search results

In other words: they wanted a tool that was quick and easy to find exactly what you’re looking for.

Our Approach

Impekable implemented a multi-pronged approach to guarantee the DigitalOcean Partner Directory surpassed all expectations.

We began with a competitive analysis, identifying market trends and UX/UI best practices for directory design.

We created multiple iterations, integrating DigitalOcean’s feedback and refining based on industry standards.

We maintained close collaboration with the DigitalOcean team, ensuring alignment and stakeholder consensus.

The final execution involved overcoming API security restrictions enforced by DO InfoSec via a JSON workaround.

The Results

With 100 trusted partners to choose from, DigitalOcean’s Partner Directory boasted three key features:

Simple Sorting Options

Sort and filter partners by key details, such as location, 
industry, and certification.

Instant Filtering

Navigate swiftly to find specialists in migration services, 
web hosting, app development, and more.

Adaptability and Flexibility

Tailor your search to find experts that match your 
industry, language, and service requirements.

Resulting in Three Major Wins

Increased Partner

Visibility

Launched a directory featuring 100+ trusted partners, showcasing DigitalOcean’s commitment to ecosystem growth.

Improved Customer
Acquisition

Provided a valuable resource for customers to find qualified partners and accelerate their cloud journeys.

Enhanced Brand

Reputation

Demonstrated DigitalOcean’s commitment to providing comprehensive solutions and supporting customers’ success.

Inspired by DigitalOcean's success?

Impekable can craft a custom-built Partner Directory for your company, fostering connections, 
accelerating growth, and empowering your ecosystem to thrive.

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