Recognizing the sensitivity of Nike’s timelines, Impekable worked closely with Nike’s NA Brand Team to deliver great results on time.

In particular, our experts designed and built a customized SMS marketing campaign tool using Twilio that allowed customers to click a ‘Notify Me’ prompt on Nike’s digital properties. After entering their personal information — including their phone numbers, email addresses, and shoe sizes — shoppers would then receive updates on the availability of select products as it changed.

Impekable’s bulk SMS marketing solution also delivered interest-based alerts to customers who had opted-in to receive promotions. This feature was particularly impactful, as it was important to Nike’s customers to be the first to know when new products were available.